About

Meet Jenna

Portrait of Jenna Schermerhorn, founder of Jenna Lauren Hair Designs

I'm a natural, dimensional color specialist in Glen Allen, VA who loves helping busy moms and working women look their best — not only when they leave my salon, but all throughout their time in between appointments. I pride myself on listening deeply to what each woman who sits in my chair needs AND wants, and delivering results she'll continue to get complimented on, even months later.

I understand firsthand what it's like to not have time to maintain a regular 4–6 week highlight schedule, so I've become passionate about helping women have beautiful hair whether they come in every 4 weeks, 8 weeks, 12 weeks, or even only once or twice a year. When our hair looks good, it helps us feel good inside and out.

I graduated from cosmetology school in 2009 and have worked in a few different salons since. I started at a walk-in salon and quickly learned how to work with all hair types. I then moved to a larger Redken Elite salon where I perfected my craft and became a certified Color and Balayage specialist. After 9 years working for others, I opened my own studio suite so I could truly focus on the services I'm passionate about — in a space designed to feel like a calm, cozy escape.

I have three young children, who I love very much and spend most of my time outside the salon with. When I get time to myself, I love going to concerts — music is still a big part of my life.

My philosophy is that every woman deserves to have beautiful hair every day — not just when she leaves the salon — and I deliver that by tailoring her color to fit her lifestyle and using a custom technique each time she comes in.

Education & Credentials

  • Bedford Science and Technology Center — Cosmetology License, 2009
  • Redken Color Authority, 2017
  • Redken Design Authority, 2017
  • Redken Balayage Authority, 2017

Core Values

How I show up for every guest.

Integrity

I want integrity in everything I do — fair charges, honest product recommendations, the products I use, and making sure your hair stays healthy.

Thoughtfulness

Listening to your needs and putting thought into what will benefit you most — style, color, product. Thorough consultations are a necessity.

Feeling Safe & Heard

I always want to be a space where everyone knows they're heard and not judged. What stays in the salon stays between us.

Ready to start?

New here? Begin with a quick consultation — I'll send a personalized service recommendation within 24 hours.